1Dynamics product · Conversational CRM Automation

AI Sales Agent

Keep CRM current without pulling sellers away from customers.

Give sales teams a conversational way to capture customer activity, progress opportunities and keep CRM records current without interrupting the flow of work.

Why choose AI Sales Agent

Designed around the work, not another disconnected tool.

Create leads, opportunities and CRM updates through natural conversation while sales teams stay focused on customers.

01

Capture work naturally

Turn sales conversations and notes into structured customer activity.

02

Protect seller ownership

Prepare useful updates and actions for review rather than making hidden decisions.

03

Connect the sales record

Keep leads, opportunities, activities and follow-ups aligned in Microsoft Dynamics 365.

Business benefits

Practical improvement people can see.

Focus the product on a clear operational need, then measure the change in everyday work.

Less CRM administration

Reduce repetitive entry so sellers can spend more time progressing relationships.

Cleaner opportunity context

Capture the detail managers and delivery teams need before it disappears.

More consistent follow-through

Translate commitments into visible next actions with clear ownership.

Feature highlights

Focused capability, connected to your Microsoft platform.

Each capability is configured around the roles, data and controls that matter to your organisation.

Conversational capture

Turn natural sales conversations into structured leads, activities and follow ups.

Connected CRM updates

Keep customer and opportunity information aligned with your business platform.

Guided next actions

Help sellers identify practical next steps while preserving human ownership.

Governed automation

Apply business rules, permissions and traceability to agent supported work.

Product experience

Sales activity command centre

Turn conversations into visible, governed CRM action.

1Capture2Interpret3Validate4Update

Where it fits

Start with a focused operational scenario.

The product can begin with one high-value workflow and expand as the operating model and evidence support it.

Use case 1

After customer meetings

Structure notes, decisions and follow-ups while the conversation is still fresh.

Use case 2

Pipeline preparation

Surface incomplete opportunity context and prepare the next practical action.

Use case 3

Account handovers

Create a clearer customer history for sales, service and delivery teams.

Microsoft integrations

Connected to the ecosystem your business already trusts.

Integration is shaped around authoritative data, secure access and supportable Microsoft patterns.

Explore Microsoft technologies
Dynamics 365 SalesConnected platform
Microsoft DataverseConnected platform
Microsoft CopilotConnected platform
Power PlatformConnected platform

Support & continuous improvement

Launch confidently. Keep the product useful.

1Dynamics supports configuration, integration, adoption, monitoring and a governed improvement backlog after go-live.

Explore support

Product FAQs

Questions before you begin.

We shape the final solution around your process, Microsoft estate and governance requirements.

Does the agent update CRM without review?

The workflow can be configured around your control requirements. Important updates can remain prepared for seller review before they are committed.

Which sales platform does it connect to?

It is designed for Microsoft Dynamics 365 Sales and can connect with Dataverse, Microsoft 365 and Power Platform services.

Can it follow our sales process?

Yes. Stages, required information, approvals and ownership rules can be aligned to your operating model.

How do we start?

We begin with a focused sales scenario, confirm data and governance requirements, and validate the experience with a small user group.

See it in your operating context

Explore how AI Sales Agent could work for your team.

Bring us one real workflow. We will help you define the experience, connections and controls needed for a useful first release.

Request a product demo